Maintaining relationships with consumers is more important than ever now. Rather than panicking and turning everything off, consider this an opportunity for your business to solidify its marketing strategy and set your brand apart by being there for your audience.
Consumers are taking a fresh look at where they should be spending their money; on one hand prioritising what they ‘need’ to live – which is seeing conversions for essential items such as children/baby, beauty, health, DIY and subscription brands go through the roof.
And on the other hand, they are looking for instant gratification from luxury-item purchases, bought with savings that would have once been spent on holidays and hotels.
We are also seeing good ad performance for gifting brands. People are still having birthdays and anniversaries and now, more than ever, kindness and making our loved ones feel good, even when we can’t put our arms around them, is being prioritised as more people opt to say “I’m thinking about you” by sending a gift by courier or post.
I believe this pandemic will fundamentally shift people’s buying habits as we will realise what we can and cannot survive on, and what we deem important in life.
But the bottom line is: People are still buying. Money is still being spent, and it could be spent on your products.
Do NOT stop advertising: There are more eyeballs on social media than there has ever been.
Keep thinking ‘big picture’ and long-term objectives.