Everyone wants more followers on social media, but sometimes it can be challenging to get the ball rolling. This blog post is going to give you some top tips that will help you start growing your following and keep them engaged.
It’s no secret that social media is a powerful tool for businesses. People are constantly on their phones scrolling through Facebook, Instagram, and Twitter all day long, so it only makes sense to capitalise on this opportunity. It’s not enough to just have an account though; you need followers if you want people to actually see what your company has to offer.
The process of getting more followers is not that straightforward. It requires diligence and consistency, something that businesses often do not have the time to dedicate to.
We’ve broken it down into the following 4 C’s:
1. Consistency – The algorithm rewards consistency. Consistency with brand and consistency with posting and timing. Keeping your message and look and feel consistent will not only resonate with the algorithm but also with your followers. People like and follow brands that they trust. Consistency is a big part of building that trust.
2. Content – Your content needs to be on-brand and engaging for your followers – otherwise, they will become bored and unfollow! So thinking about the type of information that is important to your customers – what the benefits are of your products, is the packaging biodegradable? Do you support the same values they do – All of this can be built into a content plan and divided into pillars to help you generate relatable content.
3. Connection – It is really important to connect with your followers. Spend time commenting and liking each day to foster a loyal community. It’s obvious really – we all like to be liked! People respond positively to this attention and are more likely to share your content with their friends.
4. Community Hashtags – and branded hashtags. Hashtags are a vital part of discovery. Do your research on hashtags and create a strategy based on topics you are discussing in the posts. Community Hashtags should be relevant for your brand – take a look at what your competition is using.
When it comes to creating evergreen hashtags they should reflect the pillars of your brand.
Growing your social media following takes time and effort and sometimes it’s a resource businesses just do not have. If you need support growing your audience talk to us today.
Book a call with our team today Lesley 085 2444370 or Trish 0868268663.